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But we started to reach some of the limits of that classic infrastructure service right around those Warcraft 3 days."The next big launch for Blizzard was 2004's World of Warcraft, but the MMO used its own launcher, with no integration to be found.
As Wo W's subscriber count climbed and climbed to more than 10 million players, and Blizzard's other franchises mostly laid dormant.
But 21 years ago, when Rob Bridenbecker started at Blizzard, didn't exist yet.
2.0 was more sequel than update, really—Blizzard built up new network infrastructure and matchmaking systems that existed alongside "classic" Battle.net, leaving its legacy games to run on the deprecated version.
This wasn't quite how things were originally meant to work.
We thought, 'God, how cool would it be if we could create a network that was deeply integrated with our products such that people could connect up, play, it would be one click of a button, and they'd be online, able to communicate, chat, play with their friends? Today, hosts tens of millions of active players across Blizzard's library of games, from Starcraft 2 to Overwatch.
It's a little hard to believe how humble the origins of actually were.