Most effective dating headlines

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Use an outdated photo Anything over 12 months old needs updating.

The biggest reason first dates don't lead to second dates is "unmet expectations".

DON'T Use a photo taken with a flash Research shows they age your face by seven years.

And don’t include alcohol, group shots of friends, or a hastily photoshopped-out ex.

Mention your ex in your profile It suggests you're not ready for a new relationship.

If you're divorced/separated with children, use the drop-down menu to reveal that.

That also implies that you are “new money” – you are worried that others don’t know you are rich.

If you want to let ladies know that you are wealthy, your profession will tell them.

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Yes, your dating profile headline is one of the most important elements of your dating profile, because without a good headline, your profile probably wouldn’t get people’s attention.

These photos create the most conversations because they break the ice.

Include your most sociable interests in your profile ..your solitary passions. For example, if you love film, mention the cinema, not the fact you recently lost an entire weekend to Netflix.

DO Use a photo Profiles with pictures receive 16 times more responses than those without. Women who look directly into the camera for their profile picture receive far more responses than women who look away. We don't know why - could it be women prefer a more brooding, distracted man?

The most successful photos are taken in daylight, using an SLR camera (not a smartphone), and show just one person, not a group. Include a photo of you engaged in an interesting activity Like playing an instrument, a sport, or in an unusual location.

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