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The popularity of online dating is being driven by several things but a major factor is time.Online dating presents an effective solution to a serious problem.Maslow’s hierarchy of needs and conventional wisdom both suggest that love is a fundamental human need. A survey conducted in 2013 found that 77% of people considered it “very important” to have their smartphones with them at all times.

If you don’t have a profile with a few pictures, you aren’t even going to get a reply to your emails.

Maybe older people are just more interested in projecting their real self, rather than an imagined or ideal version.

One of the big problems with online dating for women is that, although there are genuine relationship-seeking men on the sites, there are also plenty of guys on there simply looking for sex.

Many are just ‘fad’ applications that squeeze money from punters with no intention of matching you with a suitable partner. Most people probably wouldn’t be surprised to learn that it’s more common for people to lie in their online profile than be completely honest.

Before you throw caution to the wind and empty your wallet into the pockets of an online app with the reckless abandon of a love-struck teenager, there are a few things you should know. A study of over 1,000 online daters in the US and UK conducted by global research agency Opinion Matters founds some very interesting statistics.

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